The Different Types Of Google Ads Formats

So, given below are different types of Google Ads formats and explaining when to use them.

1. Search Ads: These ads are text-based ads that used to appear on the top of the search result when someone searches for some specific keywords related to your products or services.
And this search ad can be used when a business wants to have immediate traffic on their website to improve their business.

2. Display Ads: As the name itself explains, these ads are image-based ads that appear on the website that are part of Google’s display network. You should use display ads when you want to attract more audience to your website or you want to increase brand awareness to reach a wider audience.

3. Video Ads: If you remember, you always see a video coming on YouTube while watching something. So, these are the video ads that appear before, during, or after a video on YouTube. Businesses use video ads when they want to tell a story or showcase a product or service in action.

4. Shopping Ads: Shopping ads are used most frequently. These are ads that appear at the top of search results when someone searches for a product or service you provide. You can use shopping ads when you want to promote your product online or when you want to drive more traffic to your e-commerce site.

5. App Ads: Have you seen any ads promoting another app? These are the App ads. Ads that appear in other apps or on the Google play store to promote your app. You can use app ads when you want to increase the installation and engagement of the audience on your apps.

6. Discovery ads: All the ads that come on the Google Discover feed and G-mail promotion tabs are considered discovery ads. And you can use these ads when you want to have a new audience who may not be searching for your product or service.

Conclusion

So, you should always consider the advertising goal first before deciding the type of ad you want to provide to your audience. Each format has its unique strength and can help you achieve different marketing objectives.

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